This unit covers profiling the market to implement and monitor marketing activities. The skills include segmenting the market; selecting targeting strategies and tactics; profiling of a target or target segments; and, developing positioning strategies and implementation activities to improve market performance.
The course consists of seven modules conducted over two semesters within one academic year. Classes will be conducted in three evenings per week for 15 weeks each semester. One of the modules will be conducted during the semestral vacation period on an intensive basis over five weeks. This course consists of 2 post diploma certificates (PDCs). Each PDC will consist of a few modules and the detail...
Provider: Singapore Polytechnic
The course consists of seven modules conducted over two semesters within one academic year. Classes will be conducted in three evenings per week for 15 weeks each semester. One of the modules will be conducted during the semestral vacation period on an intensive basis over five weeks. This course consists of 2 post diploma certificates (PDCs). Each PDC will consist of a few modules and the detail...
Provider: Singapore Polytechnic
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