About this Course

This course is a step-by-step approach to showing you how to write a proposal that will impress your boss, peers or even customers and get them to say "yes" to your ideas. Being able to write effectively will give you an advantage whether you are in sales, operation or a support function of your company.

The first key to crafting "win-win" proposals is to know your audience. If you know who you are writing for, you can write in a way that will appeal to both their hearts and minds.

The second key is to put across your ideas as simply as you can. Good communication does not use "bombastic" words – only effective ones.

The steps are simple – what's the objective for the proposal, learn as much as you can about how the proposal will benefit your "customer", and then set to put it on paper.

Writing Effective Business Proposals (BM-SM-311E-1) is a national competency unit from the Business Management (BM) Workforce Skills Qualifications (WSQ) that cuts across all functions of any business or organisation. It is suitable for any Level 3 executive who face external customers as well as those who need to persuade internal customers such as bosses, peers and team-mates.

Learning Outcomes:

Upon completion, participants will be competent in identifying, gathering and collating information for proposals, as well as drafting and refining proposals. Competency elements covered in this unit includes:

• Identify proposal objectives based on understanding of customer needs
  
• Gather and collate information to support proposal development
  
• Draft proposal in accordance with proposal outline
  
• Refine proposal in consultation with relevant stakeholders
  

Course Outline:

Overview of course

• Give a brief description of competency unit and performance statements
  
• Explain course components and course objectives
  
• Explain assessment requirements
  

Identify proposal objectives based on understanding of client needs

• Clarifying Ambiguities
  
• Understanding Context
  
• Case Study: McDonald’s Opening in Singapore (Part 1)
  

Gather and collate information to support proposal development

• Market Segmentation – Understanding Individual Differences of Customers
  
• Interpreting Customer Needs
  
• Matching Value Proposition to Customer Needs
  
• Case Study: McDonald’s Opening in Singapore (Part 2)
  

Draft proposal in accordance with proposal outline

• Proposal Outline Framework
  
• Pros & Cons
  
• Financial Implications
  

Refine proposal in consultation with relevant stakeholders

• Story-telling
  
• Editing for 3S: Short, Simple & Succinct
  
• Review Outline structure & content
  

Who Will Benefit?

Level 3 executives with responsibility to write proposals for both an external and internal audience. External readers could be customers, suppliers, distributors, shareholders, government officials, competitors and any other stakeholder. Internal readers could include the writer's immediate supervisor, other senior executives, peers or colleagues in groups or teams.

Methodology

Participants will be assessed after they have been taught a particular competency through case study, written assessment and oral interview. A Competent or Not Yet Competent assessment will be given at the end of each competency unit to confirm if participants have acquired the skills and knowledge of the subject.

Certification

Upon successful completion, participant will receive a Statement of Attainment (SOA) in BM WSQ Writing Effective Business Proposals awarded by WDA.Course Fee Support

Rate this course:

Log in to submit

Comments