About this Course

People are most important in the complex ecosystem of interdependent parts of an organisation. So how do you build a close working relationship with your stakeholders in today's world of information overload, fast-moving happenings and ever-changing office arena? How do you communicate effectively, have their ears and hearts, and affinity? Through this course, you will better understand your stakeholders, develop a positive working relationship based on cooperation and mutual respect, and maximise long-term benefits.

Learning Outcomes:

• Better identify your organisation's stakeholders
  
• Manage their expectations through strong rapport and an enhanced working relationship
  
• Effectively communicate through identifying and overcoming communication barriers in a 2-way communication environment
  
• Apply stakeholder relationship management techniques to gain stakeholders' confidence and cooperation in new product roll-outs, news announcements, issues management and crisis, etc.
  

Course Outline:

Stakeholders' interest and expectations

• Definition of a stakeholder
  
• What is at stake?
  
• Who are your stakeholders?
  
• Stakeholder interests
  
• How stakeholders impact an organisation
  
• Stakeholder, Shareholder, Target Audience
  
• "Needs" and "Wants" of stakeholders
  
• What customers really want
  
• How to create a stakeholder grid
  

Stakeholder engagement techniques

• What are stakeholder relationships
  
• Principles of engagement
  
• Framework of engagement
  
• 5Cs for interacting with stakeholders
  
• Benefits of engagement
  
• Areas of focus
  

Effective communication to enhance outcome

• What are stakeholder communications?
  
• Barriers to communication
  
• Communication techniques
  
• Key messages
  
• Soft skills
  
• East and West – difference
  
• Impact of globalisation on stakeholder relationship
  

Relationship threats

• Personality types and office behaviours
  
• Dealing with office politics
  

Sustaining the relationship fostered

• Leveraging stakeholder relationship to improve business performance
  

Group Exercises/Case Studies/Role Play

Who Will Benefit?

Executives from the realms of Relationship Management, PR & Advertising, Investor Relations, Sales & Marketing, Human Resource and anyone who strives to build a successful and lasting working relationship with anyone!

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