About this Course
Take your SEO skillset to the next level!
SEO 201 is the second part of series of courses that leads to TDSC (Think Digital SEO Certification Program).
Our SEO 201 course covers advanced topics including Microformats, local SEO, content strategy, mobile SEO, video optimization and SEO tools.
- SEO has 17 modules and taught in 3 days
- 6-month SEO mentoring
- Access to a SEO mastermind community
This is a 3 day SEO program will be hands-on and personalized to you and your classmates. Through demonstrations of common situations, and practical approaches to your own digital marketing challenges, we work right alongside you to ensure your full comprehension of the workshop materials
Students who attend the 3-Day SEO certification training will learn about advance and in-depth SEO analysis, technical and measurement implementation.
Upon successful completion of this course, students will be confident to analyse their current SEO performance and identify which sector to prioritize and improve.
Students will able to build and implement an advanced SEO strategy and action plan including the use of ethical link building through established Internet websites and modern social networking media
COURSE OUTLINE
Day 1
Module 1: Microformats
Module 2: Video Optimization
Module 3: Local Search
Module 4: Image Optimization
Review 1: “Live” website reviews
Answer questions, and student progress evaluation.
Day 2
Module 5: Creativity in SEO
Module 6: Persuasive Copywriting for the Web
Module 7: Working with the Pay Search Engines
Module 8: Mobile SEO
Module 9: Site Technical issues: Troubleshooting
Review 2: More custom website reviews
Optimization process review
Answer questions, and student progress evaluation.
Day 3
Module 10: Competitive Analysis
Module 11: Google Penalties
Module 12: SEO Measurement Tracking and Performance
Module 13: Special Bonus: Link Building Session
Module 14: Special Bonus: Conversion Optimization Session
Module 15: Local Business Audit
Module 16: Enterprise SEO Audit
Module 17: The SEO Practitioner Career Path
Group Q&A
LEARNING OUTCOME
Upon completion of this course, you will be able to:
- Improve your use of SEO as a competitive tool, and identify quick-win opportunities
- Understand new SEO innovations and changing search engine trends
- Make your site easy for the engines to index and properly categorize
- Implement basic SEO Audit
- Enable sites to work properly in all W3C-compliant browsers, meaning your site may be viewed by the greatest potential number of visitors
TARGET AUDIENCE
The course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to implement advance SEO methodologies and execute enterprise-level SEO for their own website, using internal resources or by engaging an agency.
Pre-requisite
For SEO training, it is preferable for all attendees to have on-line administration access to an active (recording some data) Google Analytics account.
Students are highly encouraged to attend SEO 101 courses prior to SEO 201 or obtained an equivalent prerequisite.
Course Rating
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Course Info
- Course Provider COMAT TRAINING SERVICES PTE LTD
- Course Category Business
- Course Price n/a
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