About this Course

Search Engine Optimization (SEO) is the marketing technique that helps rank website in the top results of search engines (such as on Google, Bing or Yahoo). With a high search engine rank, a website can get unlimited and free traffic. This will attract $million sales for the company. 

Upon completion of the course, the participant can implement an excellent SEO strategy and turn potential customers who are searching for your products/services and convert them to become your customers for free!

Key Topics

Part 1 - Introduction

• What is SEO?
  
• Goals of search engines
  
• SEO vs Pay Per Click (PPC)
  

Part 2 – Setting Up a Website

• Good domain names selection
  
• Good web hosting services selection
  
• Setting up Wordpress
  

Part 3 – Goals for SEO

• Google rankings, conversions & reputations
  
• Google algorithm updates – Panda, Penguin Hummingbird
  

Part 4 – On Page Optimization

• Tools & processes for keyword research
  
• Keyword selection process
  
• Competitor analysis
  
• Optimization of content, image, video & landing page
  
• Duplicate content
  
• Permalinks
  
• Wordpress plugins
  
• Site speed
  

Part 5 – SEO Supports

• Site maps
  
• Webmaster tools
  

Part 6 – Off Page Optimization

• Link analysis & research
  
• How to build quality backlinks (White-Hat methods)
  
• Social Media & SEO
  

Part 7 - Outsourcing

• How to outsource content writing at low cost
  

Who Should Attend?

• Individuals who wish to learn a new skill to generate SEO strategy, eligible for government grant to assist companies to implement SEO strategy.
  
• Companies that need to promote their services using SEO.
  

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