About this Course

Overview

This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, and start-ups.

Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.

Key Course Information

 Course Length   12-16 Months

 Modules    7 Modules + 1 Dissertation

 Study Mode    Full-Time & Part-Time

 Start Date    March, June/ July, Oct

 Awarded By   London South Bank University

WHAT WILL I LEARN

There are four core course themes which underpin the content and delivery of the program; Analytical Skills, Numeracy, Strategy and International Awareness. With these themes in mind, the course aims to familiarise graduates with

(a) many of the varied and complex problems that arise in marketing on an international scale,

(b) the various academic and practical solutions developed, and

(c) the implementation and evaluation issues that arise.

In relation to the Subject Benchmark statements, the course aims to develop techniques relevant to a career in international marketing, such as handling marketing performance evaluation tools, and necessary skills, such as cross cultural team working. It provides the opportunity to engage in investigation of a significant international marketing problem during the final dissertation stage of the Course.

Core Modules : 

• STRATEGIES FOR INTERNATIONAL MARKET ENTRY
  
• CROSS CULTURAL BUYER BEHAVIOUR
  
• RESEARCH METHODS
  
• INTERNATIONAL BRAND MANAGEMENT
  
• INTERNATIONAL PRICING & PERFORMANCE
  
• MARKETING COMMUNICATIONS
  
• GLOBAL OPERATIONS AND LOGISTICS
  
• DISSERTATION
  

Career Opportunities

This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, and start-ups.

Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.

Mode of Delivery

Test/ examinations, case studies, research proposal and dissertation.

Entry Requirement

Applicants with any of the following qualifications will be considered for admission:

• A relevant University honours degree UK class 2.2 or above, or foreign equivalent.
  
• OR an appropriate University Postgraduate Diploma in Business/Management.
  
• OR an equivalent qualification to one of the above.
  

All applicants must demonstrate proficiency in reading, speaking and writing in the English Language. The entry requirements will be consistent with those for Master’s courses as set out in the University’s Academic Regulations for Taught Programmes – normally at IELTS level 6.5 (or equivalent).

An irrelevant University honours degree UK class 2.2 or above would have to complete a pre-study course.

A mature applicant lacking one of the above academic qualifications, may be considered for entry if they hold or have held a senior managerial position(s) for 4 years or more and are able to demonstrate the ability to fulfil the objectives of the programme and achieve the standards required for the award. A pre-study course may be necessary.

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