About this Course

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

Module Descriptions

• Organisations and People (15 credits)
  
• Marketing Strategy (15 credits)
  
• International Strategic Management (15 credits)
  
• Management Research (15 credits)
  
• Finance for Managers (15 credits)
  
• International Marketing Communication (15 credits)
  
• Consumer Behaviour in a Global & Digital World (15 credits)
  
• International Marketing (15 credits)
  

Applied Business Projects (60 credits)

Students will have to do four Applied Business Projects as listed below

• e-Business and Value Chain;

• Human Resource Management;

• International Business;

• Business Planning.

Entry Requirements

A lower 2nd class honours degree or higher is required;

     OR

Equivalent overseas qualification and grade may be considered on a cas-by-case basis.

English Language Requirements

IELTS 6.0 with at least 5.5 in each component: reading, writing, listening and speaking.

Age Requirement

Applicants must be of age 21 and above

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