About this Course

The Graduate Diploma in Marketing (GDM) is specially designed for working professionals who wish to pursue a career in marketing. A balanced mix of marketing knowledge will be taught to prepare participants to meet the growing challenges and demands of a marketing career.

Programme Objective

The objective of the GDM programme is to provide a sound understanding of marketing concepts and skills that are essential in decision-makings.

Examinations & Assessment

All students are required to sit for a written examination for all modules at the end of each term. Students must fulfil the attendance requirement of at least 90% for each module before they are considered eligible to take the end-of-semester examinations.

The candidate will be allowed to sit for the supplementary examination(s) for the module(s) that they have failed in the main examination. However, a supplementary examination fee applies.

To repeat a failed module, a student must attend classes and pay a re-module fee before he/she is considered eligible to take the examinations.

A student may only re-sit the same module twice. However, the student must complete the GDM course within three years of registration, which is from the commencement of the first semester.

All examination questions and the marking of scripts will be moderated and/or examined by the Marketing Institute of Singapore Training Centre Examination Board before they are released to students. The decision of the Board is final and no correspondence will be entertained.

Award of Certificate

Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Graduate Diploma in Marketing and be allowed to use the designatory letters “Grad Dip M” after their name.

Programme Structure & Curriculum

This is a 6-month full-time programme consisting of 6 modules which will be delivered over two semesters, with a total of 216 contact hours.

This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to five times a week from 0930 to 1230 hours, and/or from 1400 to 1700 ours on weekdays with a total of 216 contact hours. Lectures are conducted by qualified and experienced local lecturers approved by the Institute.

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