About this Course

This 3-day Google Analytics Certification course is a comprehensive web analytics course that covers topics from basic setup and configuration, to advanced tracking features. The course comprises of 3 modules:

Analytics 101 introduces the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. Participants will also be shown how to apply these Google Analytics skills to their own websites.

Analytics 201 expands on the fundamentals, and gives a deeper understanding on the metrics behind web analytics, advanced tools, and best practices to improve advertising and marketing ROI, measuring visitors' engagement and creating advanced goals.

Analytics 301 helps participants to uncover more details and insights in their Google Analytics data by tackling topics like customised tracking code, filtering analytics data, setting up goals and funnels, and tracking interactive elements.

Learning Outcomes:

• Use Google Analytics for their websites
  
• Understand the metrics behind web analytics
  
• Gain insights from traffic sources, visitor and content data
  
• Set up goals and e-commerce tracking
  
• Set up analytics filters for clean data
  
• Measure visitors' engagement
  
• Use analytics to improve advertising & marketing ROI
  
• Integrate insights with Search Engine Marketing
  
• Apply advanced segments and customised tracking codes
  
• Extract data for reporting
  
• Champion web analytics within the organisation
  

Course Outline: 

Day 1: Analytics 101

Day 2: Analytics 201

Day 3: Analytics 301

Who Will Benefit?

Marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, business analysis, web development and sales will benefit from this intensive course.

*Participants are deemed to have some practical knowledge of Google Analytics and use this in their daily work. For those who do not use Google Analytics on a regular basis, pre-reading resources will be sent to you prior to the workshop to equip you with the basics.

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