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Google Partner Academy - AdWords Advanced Display and Certification

  

About this Course

This 2-day Google AdWords Advanced Display course is a comprehensive course covering topics in display and video advertising, and leads to the Display Advanced exam (part of the requirements to obtain the official certification in AdWords).

The Advanced Display course covers the strategies and tactics for display ads on Google Display Network (GDN), YouTube and mobile devices. At the end of this course, participants will undertake a 2-hour online Display Advanced certification test.

Learning Outcomes:

  • Understand the value of Google Display Network and YouTube advertising
  • Learn how to plan a Google Display Network (GDN) campaign and target effectively
  • Learn techniques to optimise and refine a GDN campaign
  • Learn how to set up a YouTube advertising campaign using Google AdWords
  • Know how to measure performance and effectiveness on your GDN and YouTube advertising campaigns
  • Understand how to implement display ads on mobile devices
  • Take the Google AdWords Display Advanced test

Course Outline: 

Day 1

  • Overview of Google Display Network
  • Planning a Google Display campaign
  • Creating Your Display Ads
  • Implementing a Display Campaign
  • Measuring Performance
  • Optimise and Refine

Day 2

  • Display Advertising on YouTube
  • Planning and Implementing a YouTube campaign
  • Creating Ads for YouTube
  • Measuring Performance for YouTube Advertising
  • Display Ads on Mobile Devices
  • Google AdWords – Display Advanced test

Who Will Benefit?

Agencies, marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.

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