Effective Crisis Management Communications

  

About this Course

Today a volcanic eruption on a remote island affects more than a million people worldwide. It becomes a global crisis and yet the crisis has to be managed locally. How crisis management teams in companies, governments, corporations handle the challenge will shape the survival of the organisations.

This course is aimed at helping employees understand why dealing with crisis is beneficial to them and to the organisation. It is all about being on top of such crisis and not let them topple you. It will cover identifying ‘minefields’ and developing level-headed approaches to deal with the situation to maintain or even increase confidence in the organisation. We will discuss issues like the spiral of confidence and siege mentality.

Participants will be exposed to practical situations and be encouraged to use the knowledge learnt to defuse these potential threats.

Learning Outcomes:

  • Develop a conceptual understanding to crisis and issues, recognising the differences between them
  • Identify target audiences
  • Have an understanding on how crisis are managed more by leadership than management
  • Develop awareness on managing communication in dealing with the four levels of outrage and risks faced by the public
  • Have tools – like a crisis management protocol – to deal with difficult situations at the workplace and a game plan

Course Outline:

What is Crisis?

This will cover recent global trends and historical perspectives, definitions and types of crisis. It will deal with issues which do not need a crisis-level response.

The Cycle of Crisis Management

This will cover the need to deal with a crisis and map the full cycle in dealing with a crisis before focusing on the prevention aspect which focuses on knowledgement management. It will cover aspects of confidence-building vs. being under siege.

Dealing with the Crisis

Participants will participate in this process through examining cases studies and role play on managing both internal and external communications for various forms of crisis. Much attention will be paid to handling the media and containing the crisis.

Getting To Grips: Make Communications Matter

This session looks at basic guidelines on handling a crisis – empathy, accuracy, leadership and questions on levels of reassurance and sharing of information.

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