About this Course

This Diploma in Sales and Marketing Management (DSMM) is a professional marketing programme specially designed for those who wish to upgrade their knowledge and skills in sales and marketing, and to further their career. Previously known as DSM, it is widely recognised in Singapore as the professional sales or marketing manager's passport to a career in sales or marketing for over 20 years.

The change of the award name to include “management” effective from 2011 provides an accurate representation of the management orientation subjects in the programme.

The diploma is one of the Institute's flagship programmes and regarded as the leading programme of its class in Singapore.

Programme Objective

The DSMM programme aims to provide students with a managerial orientation towards sales and marketing. It covers all relevant topics that an informed sales and marketing professional needs to know, as well as providing insights to issues faced in strategic, tactical and administrative marketing.

Examinations & Assessment

This programme involves a combination of coursework, assignments, projects, presentations and examinations / tests. All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an individual assignment, tutorials, group project and a final written examination.

Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.

Students are required to pass the final exams (end-course assessment component) in order to be granted a passing grade for the module. A student who fails the final examination will take the supplementary examination. Should the student fail the supplementary examination, he or she is required to repeat the module.

All students are required to fulfil the attendance requirement of at least 90% for each module before they are considered eligible to take the end-of-semester examinations.

Award of Certificate

Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Diploma in Sales and Marketing Management and be allowed to use the designatory letters “Dip S M M” after their names.

Programme Structure & Curriculum

This 12-month full-time programme covers 12 modules over 4 semesters with a total of 222 contact hours

*This module is only applicable for full-time programme. Students with working experience of at least 1 year period in Singapore are exempted from this module. 

This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to five times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

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