About this Course

Objectives

• To equip participants with more in-depth understanding of specialised Mass Communications subjects
  
• To enhance the effectiveness of participants’ practical skills and techniques through action-based training
  
• To enable participants to pursue an undergraduate degree in the field of Mass Communications
  

Human & Mass Communications : Structure & Process

Students will demonstrate an understanding of the processes, variables and concepts in verbal and non-verbal communications. They will acquire the fundamental skills and strategies involved in effective human organisational communications. The course will also develop their awareness of the crucial challenges of communications in today's 'global village'.

Social Behavioural Studies

Students will demonstrate an understanding of the dynamics of human interaction, with special emphasis on the individual social world. They will develop the impetus to think, perceive and act as social psychologists which will enhance their skills in interpersonal/ group interaction. In the process, they will acquire the basic skills in data gathering and analysis and when conducting social research. Students will also be given the opportunity to apply their psychological knowledge in analysing contemporary issue.

The Dynamics of Mass Communications

Students will be given an overview of mass communication systems. The students will gain an understanding of the development, nature and function of the press, radio, television, film, recording, advertising and public relations. Students will also be made aware of the latest media trends and the effects of mass communications on society.

Techniques of Professional Speaking & Writing

To enable students to acquire the basic and necessary receptive and productive skills for professional written and oral communication.

TV & Radio Production

To provide an understanding of the basic techniques in radio and TV production, as well as in the process of dramatic and non-dramatic film production.

Journalism & News Broadcasting

To acquire the basic skills of professional news writing and examine the fundamentals involved in the news gathering process. They will gain competence in accurate fact gathering and investigative reporting. Student will also be able integrate and develop an awareness of the moral and ethical responsibilities involved in professional news reporting.

Advertising: Strategy & Effective Practice

To provide an understanding of the strategies of the advertising and apply them in the area of marketing communication. They will examine how the different media operate as well as the research and media buying functions. Students will also be able to relate international and regional advertising strategies and programmes to the local scene.

Public Relations: Strategy & Effective Practice

To help students gain competence in basic public relations skills and utilise them in analysing public relations programmes. They will also examine public relations opportunities in Asia and suggest applicable strategies in programme implementation.

Graduation Project

As part of the requirement for successful completion of the Diploma in Mass Communications programme, all course participants will have to undertake a graduation project.

Entry Requirements

Applicants must be of age 16 and above and meet at least one of the following requirements:

5 GCE 'O' Level credits

    OR

Partial GCE 'A' Level Certificate (Less than 2 'A' and 2 'AO' passes)

    OR

Professional Certificate in Marketing & Communications Management from MDIS or other recognised local/overseas Polytechnics or other Private Education Institutes (PEI)

    OR

ITE Higher NITEC, CBS or ITC holder

Additional Criteria:

Applicants must possess a C6 credit in English (EL1) at GCE 'O' Level; or

• Achieve a minimum of band 5.5 (with no sub-band less than 5.0) in IELTS (International English Language Testing System); or
  
• Score a minimum of 196 points (computer-based), 69-70 points (internet-based) or 525 points (paper-based) in TOEFL (Test of English as a Foreign Language); or
  
• Applicants may be exempted from IELTS if they have completed at least two years and graduated from a government accredited high school where English is the primary language of instruction. A letter of verification from the school is required for admission consideration.
  

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