About this Course

Course Description

CC-400 is a 2-day advanced level Crisis Communication (CC) course with an additional three and half hour 150-Multiple Choice Question (MCQ) based online examination. Crises continue to have negative effects on brand image and reputation. It is thus important to know what to do and how to manage these crises when they happen.

The pre-requisite for this course is the CC-300 intermediate-level course that would have provided participants with a strong foundation on the principles and tools of crisis communication. Participants will be guided by experience facilitators to further develop their know-how and skills for executing and managing the crisis communication plan when a crisis occurs. Professionals responsible for protecting an organization’s reputation against various threats and unwanted challenges should attend this module.

This course is primarily designed to instil deeper crisis communication implementation and execution concepts and knowledge. Business Continuity Management (BCM), Crisis Management (CM) and/or IT Disaster Recovery (DR) practitioners wanting to upgrade their crisis communication knowledge to the highest level may find this course suitable. It will enable professionals to acquire the necessary crisis communication skills that will in-turn enable the individual to drive, or be part of the crisis communication program for the entire organisation. This course is structured to develop and train the Organization BCM Coordinator, CC/CM/BCM managers, planners, and project managers who are directly involved in the implementation of the crisis communication plan.

Certification

The Crisis Communication Certified Expert (CCCE) Certification will be awarded to participants who successfully complete and pass the CCCE examination, with verifications of the participant's experience by BCM Institute.

Objectives

This course will provide participants with the concept and knowledge, which will enable them to:

• Drive organisational-wide crisis communication program.
  
• Develop crisis communication policies and procedures.
  
• Develop and implement comprehensive crisis communication plan.
  
• Learn to track and trace incident events and prioritize decisions and activities.
  
• Create and develop crisis communication awareness and training programmes.
  
• Develop and implement press release and holding statements.
  
• Adopt a crisis communication to manage social media during crisis.
  
• Learn how to develop an organization-wide crisis communication exercising and testing program.
  
• Implement audit and assessment program to ensure crisis communication plan effectiveness.
  

Who Should Attend?

BC Managers and practitioners tasked to drive corporate level BCM programmes will reap maximum benefits from the concepts and practices.

Professionals with at least two year of BC/DR or 3 year of Security/Risk Management/ Crisis Management or related experiences.

Examination

This course incorporates a 150-Multiple Choice Question electronic exam on the next day. The duration of examination is 3 and 1/2 hour. Candidates who achieve with a passing score of 75% or higher are eligible to apply for the BCM Institute's Crisis Communications Certified Expert (CCCE) accreditation. The examination fee is included as part of the course fee.

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