About this Course

The course is designed to enhance skills in creating and managing fashion brand. It aims to provide the participants with a full understanding of: Theory of brand creation and perception created in the consumer¿s mind How the marketing mix plays a vital role in creating and managing a brand from ground up Brand creation and brand management How to manage the brand through positioning, advertisement and direct mail This course will be delivered in a highly pragmatic and practical manner where participant will be able to analyze marketing mix to develop own brand based and able to manage it using various means of channel such as advertisement, mailer etc. This training is delivered through lectures, questions & answers, case studies, presentations, group discussions, demonstrations and hands-on activities.

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