About this Course

Do you use charts and figures to persuade and communicate effectively? A picture tells a thousand words – effective marketers, managers, leaders and communicators need to make use of charts and figures to convince, persuade and sell more effectively and powerfully. This interactive one-day course will equip you with practical techniques and knowledge on charts and figures to increase the impact and clarity of your message.

Learning Outcomes:

This course is for anyone who has to make use of statistics and numbers to convince others or who has to explain difficult or complicated concepts. Learning from practical exercises and examples, participants will improve the way they design charts and figures for reports and presentations. 

Participants will learn to determine their core message, use different chart types and figures to achieve their message objectives, and apply techniques of visual communication to design powerful visuals. They will be able to communicate complex data and information scenarios in a simple, clear and impactful manner to their audience. 

Most importantly, they will learn to avoid the costly mistake of creating complicated charts and communication documents that their readers do not understand or connect with.

Course Outline:

Get Attention with a Clear Objective

• Know and clarify your objectives
  
• 3-step approach to using charts
  
• Key words to help you choose the right chart comparison
  
• Select the appropriate chart form
  
• Avoid common mistakes in using charts and figures
  

Convince with Charts and Figures

• Showing percentages with component comparison
  
• Ranking data with item comparison
  
• Depicting trends and changes over time with time series
  
• Managing data ranges with frequency distribution
  
• Emphasise relationships and patterns with correlation
  

Persuade Clearly with Complex Data, Concepts and Information

• Advanced application of charts to complex data scenarios
  
• Strategies to simplify, emphasise and convince
  
• Improve your presentation impact when using visual concepts
  
• Communicate more clearly and persuasively in your message
  

Achieve Clarity and Impact with Effective Visual Design

• Apply scale, proportion and positioning to project importance
  
• Capitalise on color, pattern and lines to highlight the core message
  
• Word your title to inform and illuminate
  
• Create effective labels and legends
  

Who Can Benefit?

This course is designed for marketers, executives, managers, leaders who need to present and convince others with statistics and data, or who needs to present complex and detailed information in a simple yet effective manner.

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