About this Course

Clear business communication is essential to getting your message across and proposal accepted. Why let lapses in grammar mar your message? This course troubleshoots and clears up your doubts about problem areas in writing. You will learn how to manipulate the English Language to your advantage to emphasise your message.

Course Outline:

• Identifying the objective of the writing to attain the desired result
  
• Shaping, sequencing and developing the material
  
• Review of the tenses (focus on the perfect tenses)
  
• Review of the Parts of Speech (focus on the errors that arise)
  
• Using the dictionary
  
• Keeping sentences short and not overloading them
  
• Manipulating sentence structure to suit the purpose (independent and dependent clauses)
  
• Writing clear subjects and positioning these strategically
  
• Avoiding dangling constructions
  
• The enemies of a good style
  
• Weeding out ambiguity and clutter  
  
• Selecting transition links for coherence
  
• Creating effective paragraphs with topic sentences to highlight main points
  
• Persuading the reader with the right vocabulary
  
• The demands of different writing (email, memos, letters, reports, proposals, newsletters)
  

Who Can Benefit?

For PR practitioners and anyone interested in improving writing skills and acquiring better Business English for effective communication.

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