About this Course

About Southern Cross Business School

The Southern Cross Business School offers a comprehensive range of business and information technology degrees that are informed by research, reviewed by industry leaders and taught by experts. The School’s courses are designed to build students' knowledge and capabilities and open doors and opportunities for them anywhere in the world. Our contemporary courses cover disciplines including accounting, finance, human resource management, information and communications technology, international business and marketing.

The School is committed to excellence in teaching and its degrees are all tailored to meet industry demands. They combine academic rigour with contemporary industry practice, giving students the skills to succeed in complex business environments.

The Good Universities Guide 2014 rates our MBA (Master of Business Administration) five stars for getting a job. It also received four stars for graduate salaries and an overall four-star rating.

With a focus on policy and planning, our research analyses regional economic development, corporate governance, human resources, leadership, entrepreneurs, organisational change, and customer research.

The School has about 4000 students studying within Australia and offshore. They are supported by approximately 40 full-time staff who possess academic and professional qualifications and experience.

About the Course 

The Bachelor of Business Administration gives students the opportunity to gain a comprehensive understanding of management and professional practice, and the option to specialise in a range of industry specific disciplines. Students have flexibility in determining the structure of their study.

The international business specialisation prepares graduates to respond to the complexity of global markets, addressing issues such as cross-cultural communication and negotiation, alternative market structures, variations in consumer demand patterns and differing government regulations and law. Students graduate with an understanding of leadership, strategy, cultural diversity, communication and decision-making as it relates to contemporary international business issues.

Graduates may find opportunities in management roles within private and government organisations, human resource management, marketing, international business, finance, information systems and management.

Core Modules

• Understanding the Business Environment
  
• Principles of International Business
  
• Services Marketing
  
• Marketing Research
  
• Competitive Strategy
  
• Sustainable Business Management
  
• Entrepreneurship and Innovation
  
• Global Marketing
  

Electives 

• International Management
  
• International Finance
  
• International Business Law
  
• Export Management
  
• Consumer Behaviour
  
• Marketing Communications
  
• Social Marketing
  
• Digital Marketing
  

Entry Requirements

Applicants must be of aged 17 and above, and meet at least one of the following requirements:

MDIS Advanced Diploma in Business Administration (International Business)*;

    OR

Equivalent Business related Diploma qualification from a local Polytechnic;

    OR

Other relevant Diplomas may be considered for entry on a case-by-case basis

*Applicants need to have completed the MDIS Diploma in Business Administration (International Business) or equivalent Diploma or related qualifications as assessed by SCU.

Rate this course:

Log in to submit

Comments