About this Course

Why the University of Sunderland, UK?

We could give you dozens of reasons, but these are at the top of Sunderland students' list.

• The University of Sunderland is a truly life-changing university, providing higher education since 1901
  
• Ranked 23rd in The Guardian University Guide 2014: League Table for Business & Management Studies
  
• Ranked 49th in The Guardian University Guide 2015: League Table for Accounting and Finance
  
• University is one of the 6 in UK shortlisted for University of the Year (Times Higher Education Awards 2012)
  
• Member of the Association of Commonwealth Universities (ACU)
  

Course Highlights:

Completion in 9 months (Full-Time) or 12 mths (Part-Time)

6 modules

Mixture of examinations and assignments

Objectives

• To enable students to demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed
  
• To develop and maintain an awareness and understanding of business in a regional, national and international context.
  
• To develop students with a range of subject specific and transferable skills which will prepare them for a career within a wide range of commercial and not-for-profit organisations and business start-up.
  
• To develop independent life-long learners.
  
• To deliver a programme which is attractive to employers at regional, national and international levels
  
• To widen access to students with diverse educational backgrounds by providing appropriate entry and exit points and appropriate student support and guidance.
  
• To deliver a programme which assists the School in achieving its mission of promoting and delivering high quality learning and research, relevant to contemporary business and management, through partnership between staff, students, industry and the wider community.
  

MODULES

Strategic Management (20 Credits)

• The module aims to be integrative and cumulative in that it draws together the purposes and methodologies of the functional areas of business policy and strategy which are usually studied separately and to show how they contribute to the overall purposes and aims of the organisation.
  

Managing Projects (20 Credits)

• The module will define the nature of projects and their management. Various aspects will be considered including financial control and management of risk, human resource elements and the control of time. The module will examine the integration of time, cost and quality aspects of projects through the application of relevant tools and techniques.
  

Marketing Strategy (20 Credits) 

• The module aims to review the nature and scope of marketing strategy and evaluate how strategies are developed given different organisational contexts. The module considers that strategy is a fundamental pattern of present and planned objectives, resource deployments and interactions of an organisation with markets, competitors and other environmental factors. The module lays the foundation by appraising the mechanics of marketing strategy, considering the evolving models and practices that are essential to the development and implementation of strategy. The module examines contemporary issues and problems that dominate the thinking of marketing executives as they establish and execute a range of marketing strategies.
  

E-Marketing Strategy (20 Credits)

• The Internet is the fastest growing medium of all time, growing in less than a decade from zero to being an essential element of the business environment. Although Internet-related technology has impacted on business in a wider context – so called ‘e-business’, including such elements as e-procurement and e-supply-chain management – it is the field of marketing that has been affected most.
  

Consumer Psychology (20 Credits)

• This module illustrates how psychology can be a significant tool for making sense of and interpreting consumer behaviour without influencing it. The module specialises in understanding consumer behaviour by providing an in-depth coverage of various established theories in psychology and their application to consumer buying situations such as the cross-cultural buying behaviour. The conceptual content in this module has been drawn from an extensive amount of research available in this area. 
  

Strategic Integrated Marketing Communications (20 Credits)

• On completion of the module students should be able to develop clear, integrated and compelling communication strategies and plans targeted to a range of organisational stakeholders.  IMC has had considerable academic attention during the last 20 years – students will be expected to develop an understanding of how and why the subject has developed. 
  

The average lecturer/student ratio is 1 : 100 (lecture)

The average lecturer/student ratio is 1 : 40 (tutorial)

Entry Requirements

Applicants must possess one of the following entrance requirements:

• Higher National Diploma (HND) in Business or its equivalent required for entry to year 3.

• MDIS Advanced Diplomas in business / management related discipline or equivalent from other Private Education Institutions (PEIs)

• Other relevant diplomas from recognised polytechnics

• Other qualifications from professional institutes may be considered on a case-by-case basis

Applicants must be of age 18 and above.

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