Analyse the Impact of Customer Behaviour on Sales and Marketing Strategies


About this Course

Course Synopsis

To equip participants with the knowledge and skills in analysing customer behaviour and recognising potential implications on sales and marketing strategies, as well as reporting findings for review.

Course Outline

On completion of the course, the participants will have the knowledge and skills in analysing the impact of customer behaviour on sales and marketing strategies and apply them at the workplace.  These include:

  • Identify and assess factors influencing customer behaviour
  • Analyse customer buying roles and decision processes
  • Analyse customer behaviour in relation to sales and marketing strategies
  • Report findings to relevant stakeholders to review in accordance with organisational procedures

Key Course Information

 Course Length   16 hours (2 days) 

 Min Class Size   12 pax

 Mode of Delivery    Workshop

 Awarded by   WDA

 Venue    Auston Institute of Management

Funding Type(s) Available

WDA Funding of up to 95% of course fees and Absentee Payroll. Fees listed do not reflect Absentee Payroll calculations. To calculate this funding type, please visit


Executive level or working professionals from any business sector who executes plans, policies and procedures; applies knowledge of concepts and strategies.

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