Sales & Marketing,marketing management,
Information and Communications,
Customer Service,
Environmental Cleaning,
Personal Services,
Building and Construction,
Advertising Sales & Marketing
Many organisations have restructured to have cross-departmental teams. Engineers must now interact and support sales executives in the area of marketing & sales, from pricing and promotion to distribution and customer satisfaction.By acquiring the basic skills in sales & marketing, engineers will become more proficient at innovation and acquire a better understanding of needs and demands i...
Provider: Marketing Institute of Singapore
The complex and rapidly changing environment in the marketplace impact all organisations. In this dynamic environment, marketing has become an increasingly important engine to drive the organisation's products and services to success in the marketplace. However, to be effective, marketing must make an impact and lead to measurable results. That does not necessarily mean expensive and fanciful mark...
A company's brands are amongst its most valuable assets. Do you know how to manage, grow and value these market-based assets? Brand names and images are major elements of competitive positioning – and are often the key to differentiation and sustainable competitive advantage (enhanced cash flows, greater customer loyalty, faster adoption of brand extensions, and more).Brands are important "strat...
Great and successful salespeople do not just focus on selling – they have a genuine interest in helping customers get what they want and need. Effective selling skills are what differentiate the average salesperson from one who can rise above the competition. – from original noteAre your salespersons projecting as professional advisors addressing to the needs of the prospective customers when ...
Professional selling isn't a hit or miss proposition. It is a practical and consistent application of well-developed, well-refined selling skills and abilities. It is the skill to capture and hold customers' interest while presenting the benefits of your product in a powerful, convincing way. Participants will learn the telephone sales process and how it is affected by each customer's particular s...
Advertising event management
Putting on a successful seminar or event isn’t easy. There’s a ton of details to consider… countless bases to cover… changing budgets to deal with…and a big bottom line to shoot for. What’s more, your organisation's reputation is on the line and maybe even your own job.Whether you’re a newcomer or a veteran at filling seats at any event large or small, niche topic or general interest...
This course will equip salespeople with the necessary knowledge and competencies to sell effectively in a highly competitive market where products and services are highly commoditised and differentiating them becomes increasingly difficult. Salespeople who especially supply products which are non-strategic to their B2B customers face very tough challenges. Selling features and benefits no longer w...
Distributor sales networks demand different approaches and controls from managing a traditional direct sales force. This course will ensure the channels you choose become a value-added asset to your total sales and marketing plan.Learning Outcomes:Understanding productivity drivers of distribution effectivenessPerformance evaluation of channel managementCourse Outline:The Fit of Distribution Syste...