Understanding Customers Decision Making Process

  

About this Course

Knowing how your customers make decision is one of the most valuable skill you must have if you want to excel your organisation or business. It will also give the participants much more confidence and higher sales productivity.

This intensive training course therefore seeks to equipped the participants this deep knowledge of understanding your customers’ decision making process as well as inculcating the ability to manage these options and choices customers.

Incorporating the various Neuro-Linguistic Programming (NLP) techniques, the participants will definitely find this dynamic and interactive course a refreshing and fulfilling experience.

Objectives

Upon completion of this workshop, participants will be able to;

  • Understand the importance of decisions made by customers and their impact
  • Appreciate how customers’ make their decisions towards buying products and services
  • Have an empowering set of skills in handling multiple decisions
  • Minimise fear of communicating with various personalities
  • Be resourceful when thinking on their feet from reacting from customers’ decisions
  • Possess greater confidence in their customer interaction ability throughout the whole decision making process
  • Take charge of various tough decisions and working towards cooperation with your customers
  • Be aware of the different ways that people decide and communicate
  • Better handle crucial situation with finesse
  • Utilise various NLP techniques throughout the whole training

Target Audience

Managers, Sales Executives, Professionals, Team Leaders and any individuals who want to acquire better understanding of their customers’ decisions to result in improved sales.

Duration

Two days

Curriculum

  • Why the Decisions of Your Customers can Truly Affect Your Sales and Marketing Performance?
  • How Do Customer See Your Products and Services?
  • What Do Customers Really Want?
  • Understanding the Inner Decision Making Process of Your Customers
  • How to Enable Your Customers to Choose Decisions in Your Favor?
  • Ways to Support The Decision-Making Process of Your Customers Towards Buying Your Products?
  • Techniques to use the Power of Questions and Comments to Influence Decisions of Your Customers?
  • Perspectives of Creating Impactful Influences of Decisions
  • Handling the Various Decisions of Different Customer Personality Types
  • Designing Your Outcome and Selling Towards Success
  • Understanding Communication Patterns and Internal Systems of Others
  • Rapport Building and Maintaining Trust
  • The Magical Language of Persuasion For Working on Customers’ Decisions
  • Strategies for Quick Thinking for Reacting to Unforeseen Customer Decisions
  • Handling Objections from Tough Customers’ Decisions
  • Gathering Information for Added Advantage in Customers’ Decision Making
  • Winning the Trust and Confidence of Others  

Methodologies

  • Employ powerful and dynamic presentations techniques that will increase knowledge, enhance learning, heighten motivation and awareness
  • Include role play sessions and other experiential activities to make learning more effective and real
  • Include interactive tools to “probe the comfort zone”
  • Include group discussions and feedback to maximise the participants’ learning abilities

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