About this Course

This 1 day training targets participants that needs to understand the fundamental shift in how your organization is perceived, where it is positioned and more importantly in how your potential members of the public communicate on the Internet. 

Participants of this course will learn the impact of Social Media culture and social networking platforms on community engagement communication, practices and processes. 

Participants will also learn how to utilize social tools and employ strategies to increase organization’s visibility, sustaining reputation and empower members and volunteers to be your virtual delegates on the internet.

In summary, this 1 day training, participants will learn:

• Use of Social Media in Corporate and Public Sector Agencies
  
• Social Media Success Stories in Singapore
  
• Measuring Effectiveness of Social Media Tools And Platforms
  
• Leverage and Management of Digital Communication Social Media to Engage Essential Communication Issues
  
• Essential Communication Issues
  

This course will be conducted using various instructional method mainly:

• Instructor led (41%),
  
• Group Discussions (21%)
  
• Hands-On Interactive with PC (12%),
  
• Case Studies (9%),
  

COURSE OUTLINE

Module 1: Use of Social Media in Corporate and Public Sector Agencies

Module 2: Social Media Success Stories in Singapore

Module 3: Measuring Effectiveness of Social Media Tools And Platforms

Module 4: Leverage and Management of Digital Communication Social Media to Engage Stakeholders

Module 5: Essential Communication Issues

LEARNING OUTCOME

At the end of this 1 day training, participants will be able to:

• Recognize the opportunities and risks of integrating new media channels into your corporate communication activities
  
• Identify ways to leverage on new media to the greatest advantage and understand the different ways to measure the effectiveness of new media communication.
  
• Develop strategies and implement activities for engaging social media audiences
  
• Advice key stakeholders on the best course of action for issues and perception management
  

PRE-REQUISITE

An understanding of Windows and Internet Explorer

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