About this Course

Social media has rapidly changed the dynamic of B2B and B2C relationships. Research has shown the tremendously powerful influence social media has on branding, marketing, consumer engagement, and increasing revenues.

As the fastest growing tool used by organizations today, this course is a guide for implementing a powerful social media campaign as a business strategy.

Participants will engage in hands-on development of social media applications, address real world scenarios, and learn to optimize ROI through analytic tools.

Upon course completion, participants will be well on their way to creating an outstanding online presence focused on strategic business objectives.

The course is design for Marketers, brand managers, sales professionals, and business strategists who seek to improve their corporate use and integration of social media tools.

So you’ve set up a social media site for your company. Now what? If you’re not sure how to answer that question, this course will help you find the answers. Learn how to get the most out of your social media strategy to increase sales, develop your brand, or market your products. Discover a systematic approach to measuring the return on your social media strategy. Maximize your company’s online presence through a well-executed social media strategy.

Who your market is in Singapore

• Get to know your audience and how social media in Singapore differs from other Asian and Western countries.
• Find out which social media sites are the most popular and how to leverage them to suit you.
• Hear from an industry expert to learn best practices.
• Have a global clientele? You’ll  learn how to meet the needs of that audience as well

What your social media goals are

What do you want social media to do for you? Find out how to address low demand, create ancillary revenue, develop your brand, cut marketing costs, increase conversion rates, and improve customer loyalty among other skills.

How to market your social media platform

  Learn valuable marketing skills to drive your strategic campaign including:

• Synchronous Marketing
• Mobile Marketing
• Integration Marketing

How to maximize return on your social media tools

• ROI and social media? It’s tricky. Learn the 5 steps to measuring ROI.
• You’ll develop data collection skills and the analytical eye needed to read performance reports.
• Identify Key Performance Indicators to measure success

How to develop an implementation strategy

• Learn how to manage your project in creating timelines, managing a budget, and setting goals.
• Define roles and responsibility for your  campaign
• Learn to better interdepartmental collaboration
• Develop the tools to measure success
• Take away best practices from leading social media professionals

Course Durations: 2days

Quick Tip

"Integrate social media into your existing customer service function. Gone are the days when social media sat on their own at a table.You now have to allow social media to influence all business functions to become a more responsive customer -centric business."

Rate this course:

Log in to submit

Comments