About this Course

This highly interactive and non-technical course highlights the importance of relationship marketing, their inter-dynamics and the powerful strategies that makes it work. It also shows how organisations and businesses can grow by winning more customers and improve customer loyalty through relationship marketing methodologies.

Organisations and the participants alike will definitely find this dynamic and entertaining course an enriching experience and gain strong competitive advantage.

Objectives

Upon completion of this workshop, participants will be able to;

• Be aware and understand the importance of relationship marketing
  
• Design powerful relationship marketing strategies to win customers
  
• Understand how to gain customer loyalty and retain their business
  
• Enhance their current marketing campaigns with better relations
  
• Display awareness of marketing tools and using them to advantage
  
• Develop trust, respect and integrity with their customers
  
• Create ways to outwit their competitors
  
• Receive a better understanding of how relationship marketing makes the customers want to continue the business
  
• Discover ways to increase revenue through relationship marketing
  

Target Audience

Personnels who engage in the planning, development and management of relationship marketing strategies. These also include Sellers and Marketers and Product Managers, Marketing Analysts, Strategic Planners, Business Managers and anyone who wants to win more customers, improve loyalty and increase their revenue.

Duration

Two days

Curriculum

• The Importance of Relationships and Relationship Marketing
  
• Understanding How the Roles and Trends of Marketing has Changed Over the Years
  
• How Relationship Marketing can Explode their Sales?
  
• What Do Customers Want, Really?
  
• Creating Strategies That Win Customers Over
  
• What Will Improve the Loyalty of Customers?
  
• Proven Relationship Marketing Tactics and Strategies
  
• What is Customer Value and How Does it Drive the Revenue of Your Organisation
  
• Retaining Your Customers: How to Keep them Coming Back for More
  
• The Principles Behind Customer Interactions
  
• Avoid Mistakes in Handling Relationships with Customers
  
• Handling Tough Customers: What to Do to Turn it Positive?
  
• The Role of the Feedback: How to Use it to Your Advantage?
  
• Real Examples of Relationship Marketing in Successful Organisations
  
• How to Let Your Customers Advertise for You Without Paying Them?
  
• More Strategies to Further Increase Customers and Improve Loyalty
  
• The Future of Relationship Marketing: How to Enhance it More
  

Methodologies

• Employ powerful and dynamic presentations techniques that will increase knowledge, enhance learning, heighten motivation and awareness
  
• Include role play sessions and other experiential activities to make learning more effective and real
  
• Include interactive tools to “probe the comfort zone”
  
• Include group discussions and feedback to maximise the participants’ learning abilities
  

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