About this Course

Singapore has undergone a dramatic change in recent years and is bracing itself for the challenges that lie ahead particularly with the upcoming two integrated resorts targeted to open in 2009/2010. Consumer sentiments are upbeat. Retailing and tourism are expected to be springboards of economic growth. Shoppers will be varied as they come from different nationalities. This will present a more challenging role for buyers/sales personnel who must ensure that the merchandise mix in-store satisfies new and divergent consumer needs

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