About this Course

Objectives

In our new international business environment it is important to learn how to evaluate and analyse the theories and practices of international marketing in a much broader context than ever before.

Outcomes

The scope of this London School of Business and Finance certificate covers both domestic and international marketing concepts. You will begin by looking at local organisations who outsource their operations to countries such as China and the Philippines, before moving on to multinational brands like Apple and Unilever – examining precisely how they operate successfully in such a diverse range of cultures and markets.

COURSE OUTLINE

The Certificate in International Marketing is comprised of 7 sub-topics which deliver theoretical and practical approaches to the field:

• A topical consideration of the international marketing environment
  
• The influence of culture on international marketing strategies
  
• The process of internationalisation and marketing strategies and plans
  
• A consideration of marketing research in an international context
  
• International market selection and entry strategies
  
• International marketing mix
  
• Electronic marketing, digital marketing for international marketing
  

ASSESSMENT / CERTIFICATE OF COMPLETION

To attain the LSBF Certificate in International Marketing, students must achieve all of the following:

• Complete the 50 hours of scheduled learning and teaching activities.
  
• Complete and achieve a satisfactory mark in a 1600-word project plan
  
• Make a 10-minute individual presentation of your project plan
  
• Complete and achieve a satisfactory mark in a 90 minute examination
  

Assignment and examination will be checked for plagiarism via Turnitin to verify the student’s work.

WHO SHOULD ATTEND?

The goal of this course is to equip anyone with the skills used within international marketing so that they can utilise them as the basis for future marketing strategies of their own.

COURSE DURATION

50 mandatory online contact hours

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