About this Course

Objectives

When every consumer counts towards your bottom line, gaining the knowledge and skills which enable you to understand how consumers make buying decisions is an integral part of your business strategy.

Outcomes

This London School of Business and Finance certificate course will help you recognise and understand your customer with greater clarity. This will enable you to develop an awareness and appreciation of their behaviour and buying patterns, information which you can subsequently apply to your market research model.

COURSE OUTLINE

The Certificate in Consumer Behaviour consists of 4 informative sub-topics covering the fundamental knowledge and competencies you will need to pursue a career in this area:

• Information processing by customers and clients and how to use this data to a company’s advantage
  
• The drivers of customer/client buying decisions and how to best target these drivers (likes and dislikes in marketing approaches)
  
• The customer/client decision making process
  
• Action points to keep customers/clients satisfied
  

ASSESSMENT / CERTIFICATE OF COMPLETION

To attain the LSBF Certificate in Consumer Behaviour, students must achieve all of the following:

• Complete the 50 hours of scheduled learning and teaching activities.
  
• Complete and achieve a satisfactory mark in a 1600-word project plan
  
• Complete and achieve a satisfactory mark in a 90 minute examination
  

Assignment and examination will be checked for plagiarism via Turnitin to verify the student’s work.

WHO SHOULD ATTEND?

The Certificate in Consumer Behaviour programme is ideal for managers who are looking to stretch advertising budgets to better target both their existing and future consumers.

COURSE DURATION

50 mandatory online contact hours

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