Level 2 Diploma in Marketing

  

About this Course

Objectives:

This course enables students to understand the role of marketing in all businesses. Students will learn how marketing fits into the organization of a corporate structure; how to identify values wanted by customers; how to provide values to customers; how to communicate values to customers;

SUBJECTS:

MARKETING LEVEL 2

• Marketing management

• Marketing planning

• Customer and consumer behaviour

• Marketing research

• The marketing Mix

• Promotion

• General Issues

CUSTOMER SERVICE LEVEL 2

• The role of customer service

• Delivering reliable service

• Communicating directly with customers 

• Handling and solving customer problems

PRACTICAL ICT SKILLS LEVEL 2

• Word processing 

• Database

• Spreadsheet

• Graphic Presentation Software

Teacher-Student ratio is 1:20

Entry requirements

Minimum Age : 16 years

Academic qualification : A Pass in Sec2 level in home country and obtain certificate in MS Office Skills

Proficiency Level : At least a pass in Sec2 Level English in home country or obtain English Language proficiency with 40% marks in JE College English Language Placement Test

Course Outcomes : Diploma

Duration : Full-time/ Part-time : 6 Months

Mode of delivery : classroom and IT room 

Awarding Body : LCCI International Qualifications

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