About this Course

Markets are complex, fast changing, competitive and uncertain. Businesses are adopting new marketing frameworks and strategies to identify the best opportunities for growth to address the needs of the buyers before others. High performing organisations also strive to connect with buyers all the time with the appropriate marketing strategies that address demanding buyers, align with their business direction and bring better profitability for business results.

This workshop has many interactive, team-oriented exercises designed to engage participants presenting to one another on the topics of learning through a more comprehensive and cooperative learning experience.

Objectives

Upon completion of this workshop, participants will be able to;

• Understand the current state of your products, target segment and marketing strategies
  
• Use a set of tools to review your buyers, segments and track your marketing activities
  
• Formulate and align the marketing strategies with your business strategies
  
• Prioritise marketing opportunities and formulate marketing strategies that maintain competitive advantage and sustainability
  

Target Audience

Sales and Marketing Professionals, Business Owners, or Professionals who are working to drive

Duration

Two days

Curriculum

• Gain Marketing Management Insight, Sale and Marketing Alignment
  
• Understand Industry, Competition and Environmental Forces on the Current Business Model
  
• Apply SWOTs Tool, BCG Matrix and Competition Analysis to Review Current Situation and Formulate Future Marketing Strategies
  
• Build Differentiated Value Propositions and Positioning for Various Customer Segments
  
• Select Effective Marketing Strategies to Map the Customer’s Buying Process
  
• Apply Different Pricing Strategies to Achieve Business Objectives
  
• Develop Product and Promotional Mix Strategies to Create Buyer Value, Acquisition and Retention
  
• Leverage Multiple Distribution Strategies for Customer Reach
  
• Integrate Offline and On-Line Communication Marketing Channels for Customer Engagement
  

Methodologies

This is a practical, interactive and productive workshop in which participants learn key concepts and applications through case study, simulated workplace scenarios, application activities, review discussions, and self/peer/facilitator assessment. It incorporates a practical and team/peer based approach to engage participants actively through group discussions, presentations, sharing and application of marketing strategies.

Rate this course:

Log in to submit

Comments