About this Course

This training workshop is for Managers and Senior Executives who need to develop a strategic plan for their organisations.

The participants will acquire the need for a strategic plan, environmental analysis, strategic development and implementation of the plan at the end of this training workshop. It helps the organisations to be clear of their future directions in order to remain competitive and relevant in the current turbulent business environment.

Objectives

Upon completion of this workshop, participants will be able to;

• Understand the benefits of Strategic Management
  
• Understand the basic model of strategic management and its components
  
• Explain how globalisation and environmental sustainability influence strategic management
  

Target Audience

Managers and Senior Executives

Duration

Two days

Curriculum

Introduction to Strategic Management

• What is Strategic Management?
  
• Core Areas of Strategic Management
  
• What makes ‘Good’ Strategy?
  
• What are the Industry’s Key Success Factors?
  
• Case Study
  

Environmental Scanning

• External Environment – Identifying Opportunities and Threats
  
• Internal Environment – Identifying Strengths and Weaknesses
  
• Exercise - Group Discussion and Presentation
  
• Case Study
  

Industry Analysis

• Analysing the Task Environment – Porter’s Approach to Industry Analysis
  
• Identifying External Strategic Factors using Issues Priority Matrix
  
• Exercise - Group Discussion and Presentation
  
• Case Study
  

Key Success Factors to Create an Industry Matrix

• What are Key Success Factors?
  
• Why Key Success Factors need to be identified?
  
• Identifying Key Success Factors of an Industry
  
• Exercise – Group Discussion and Presentation
  
• Case Study
  

Strategy Formulation using SFAS for Decision Making

• External Factor Analysis Summary (EFAS)
  
• Internal Factor Analysis Summary (IFAS)
  
• Exercise – Group Discussion and Presentation
  
• Case Study
  

Generating Alternative Strategies using A TOWS Matrix

• Identifying of Strategies using Strengths and Opportunities
  
• Identifying of Strategies using Weaknesses and Opportunities
  
• Identifying of Strategies using Strengths and Threats
  
• Identifying of Strategies using Weaknesses and Threats
  
• Exercise – Group Discussion and Presentation
  

Strategy Implementation

• What is Strategy Implementation?
  
• Who implements Strategy?
  
• What must be done?
  
• Developing Programmes, Budget and Procedures
  
• Exercise - Group Discussion and Presentation
  

Evaluation and Control

• Is the current Information System capable of providing sufficient feedback on Implementation Activities?
  
• Are adequate control measures in place to ensure conformance with recommended Strategic Plan?
  
• Exercise – Group Discussion and Presentation
  

Methodologies

Lectures, Group Discussions, Presentations

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