About this Course

This programme brings an international flavour to degree-level studies in one of today’s faster growing industries.

Students will gain the skills and the knowledge that are increasingly in demand by employers worldwide.

There are exciting opportunities in managing and developing tourism and hospitality businesses.

Students will study highly relevant modules that cover strategic planning for tourism and leisure, international hospitality management, urban tourism and more.

Module Descriptions

Strategic Planning for Tourism and Leisure

Learning Outcomes

Upon successful completion of this module, students will have demonstrated:

Knowledge

1. Knowledge of the practical constraints associated with strategic planning for tourism in a mixed economy.

2. Knowledge of a range of approaches when formulating appropriate strategies.

Skills

1. An ability to use and evaluate standard techniques and approaches to strategic visitor industry development.

2. An ability to apply the principles and practice of marketing at the strategic level.

3. An ability to express the rationale for visitor industry planning

International Hospitality Management

Learning Outcomes

Upon successful completion of this module students will be able to:

Knowledge

1. The impact of globalization on strategic hospitality management.

2. Traditional and contemporary approaches to management in the hospitality industries.

Skills

1. Critically evaluate contemporary issues in hospitality management.

2. Communicate their ideas in written form.

Urban Tourism

Learning Outcomes

Upon successful completion of this module, students will have demonstrated

Knowledge

1.  to define and discuss the characteristics of visitors to urban destinations.

2.  to identify and critically evaluate the nature and role of specific components of the visitor product provided by urban destinations.

3.  to critically debate management and marketing features distinct to urban sites.

Skills

1.  to conduct independent research

2.  skills of analysis, interpretation, evaluation and application in dealing with concepts and data in the fields of urban tourism, as well as to present research results in a professional and creative way.

E Tourism

Learning Outcomes

Upon successful completion of this module, students will have demonstrated

Knowledge

1. eTourism, the relationship between IT and tourism and hospitality and future potential developments in these areas.

2. Evaluation of tourism web sites, travel recommendation systems and decision support systems of various kinds.

Skills

1. Communicate and critically reflect on those ideas in written form.

International Tourism and Hospitality Management Major Project

Learning Outcomes

Upon successful completion of this module, students will have demonstrated:

Knowledge

1. Demonstrated the capacity for independent thought and analysis in the critical

application of appropriate theory to an empirical problem in the field of international

tourism and hospitality management related to the development of a tourism/leisure

product or the market basis for such a product.

2. Designed and formulated a piece of independent empirical research or an empirically informed

product.

3. Critically reviewed and appraised the appropriate literature in tourism and hospitality.

4. Demonstrated a capacity to collect, analyse, interpret and present primary data and

other information.

5. Drawn conclusions from the research project which follow logically from the literature

review, document search and data collection processes.

6. Demonstrated a capacity to present research in written and visual forms in a clear,

relevant and accurate manner.

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