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Bachelor of Science (Honours) In Business Administration (Marketing) (Top Up) *

  

About this Course

* This is a teach-out course. Informatics Academy is not recruiting new students for this course.

Validated and awarded by University of Wales

The programme equips students with an understanding of the Marketing function and its contribution in achieving the organisational goals. It provides the level of knowledge and skills to evaluate problems in an organisation, critically appraise the various strategies, prepare marketing plans and develop plans for effective implementation.

Modules

  • Business Research 
  • Business to Business Marketing 
  • Dissertation 
  • Marketing Of Services 
  • Strategic Management 
  • Strategic Marketing Management Analysis and Decision 
  • Strategic Marketing Management Planning and Control

Duration

Full-time 12 months / Part-time 16 months

Delivery Mode

Each lesson is 3 hours and is conducted in a classroom setting at Informatics Campus.

The average teacher / student ratio is 1:40 (practical) 

The average teacher / student ratio is 1:50 (lecture)

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